PRESS RELEASEThe following press release was issued on
July 10, 2008 By Sarasota Magazine, and once again Nick Herron of the Herron Group has
been recognized by his customers for professionally
closing their Sarasota Florida real estate transactions with the
highest regard for client satisfaction.
FIVE STAR: Best in Client Satisfaction Real Estate
Agents (SM) Announced
Posted: July 10, 2008
Sarasota, FL (July 10, 2008) - In the July 2008 issue of
Sarasota magazine, the 2008 FIVE STAR: Best in Client
Satisfaction Real Estate Agents (SM) are announced.
Sarasota magazine formed a partnership with Crescendo
Business Services, an independent research firm, to identify the
“best in client satisfaction” real estate agents serving the
Sarasota area. In December of 2007, Crescendo surveyed by mail and
phone 14,000 Sarasota area residents who had recently purchased
homes and 5,000 subscribers of Sarasota magazine. An
additional 250 surveys were sent to mortgage and title companies,
who are often best able to judge a real estate agent’s technical
skills and knowledge.
On the surveys, recipients were asked to evaluate only real
estate agents whom they knew through personal experience. They were
asked to evaluate them based upon nine criteria, including, customer
service, integrity, market knowledge, communication, negotiation,
closing preparation, finding the right home, marketing of the home
and overall satisfaction.
By January, stacks of surveys had arrived and Crescendo began
carefully scoring and screening each nominee with both the Florida
State Real Estate Commission’s database to make certain that
licenses were up to date and that no disciplinary actions were
pending. Before finalizing the list, nominated agents were reviewed
by a blue ribbon panel of local industry experts.
The panel consisted of realty company executives, professional
and trade association officers and others directly involved in
housing-related businesses. Although panelists’ comments were
incorporated into the final score, safeguards were built into the
review process to reduce the ability of panel members to influence
the composition of the final list on the basis of company
affiliation.
This year’s list of “FIVE STAR: Best in Client Satisfaction” real
estate agents represents less than 5 percent of actively licensed
real estate agents in the Sarasota area. We hope this list serves as
a referral network for the 81,000 readers of Sarasota
magazine. Is this list exhaustive? Of course not. There are
undoubtedly many other excellent real estate agents that are not on
the list this year, but don’t be surprised to see them next year.
RESEARCH DECLARATIONS:
As with any research or recognition program, it is important
that we provide you the following declarations: The 2008 FIVE
STAR Real Estate Agents do not pay a fee to be included in the
research or the final list of FIVE STAR Best in Client Satisfaction
Real Estate Agents. The overall evaluation score of a real
estate agent reflects an average of all respondents and may not be
representative of any one client’s evaluation.
Kind Regards,
FIVE STAR Marketing and Sales Team
Crescendo Business Services
